Brand: Quaker
Execution: TV
Link: Click Here
Target: Fast Foodies
Reviewer: David
Rating: check back soon
Description:
This is the Quaker Press Release for the Commercial we’re about to blog
| April 1, 2005 |
| Quaker Rice Snacks are “Fad Free†|
| CHICAGO (April 1, 2005) – Frito-Lay announced today increased marketing support of its rice snacks line including Quaker Rice Cakes, Quaker Quakes and Quaker Soy Crisps. The increase in marketing support includes new packaging across the three product lines, new television, print and online advertising, as well as a national consumer instant win promotion.“As people move away from ‘fad diets,’ they are looking for foods that are naturally lower in fat and calories while still offering great taste,†said Jeff Swearingen, vice president marketing, Frito-Lay Convenience Foods. “Quaker Rice Snacks meet that consumer need and our new support plan is helping get the word out about it and reconnect with consumers.â€
Packaging across the three product lines has been updated with a new, uniform color scheme while increasing the prominence of the brand’s familiar Quaker icon. The new packaging was designed to create a more consistent look across the Quaker Rice Snacks portfolio. Packaging was last updated for these products more than 3 years ago. The new television ad for Quaker Rice Snacks, titled “Monologue,†features a 30-something woman explaining how fads come and go, but because Quaker Rice Snacks contain only 70 calories a |